Ranking #1 and still invisible: the new gap
A simple way to check whether AI engines name your firm — and what it means when they don't.
Writing
Notes on visibility and getting found.
On AI visibility, GEO, and getting law firms found — in search and in the answers AI engines write.
Automating reviews without breaking confidentiality
Client reviews do more than reassure prospects. They tell search and AI engines which firms are real, active, and worth naming — if you handle them with care.
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How law firms get named in ChatGPT answers
GEO is the practice of getting your firm named and cited inside AI-generated answers. Here's how it differs from SEO, and why it matters now.