Automating reviews without breaking confidentiality
Client reviews do more than reassure prospects. They tell search and AI engines which firms are real, active, and worth naming — if you handle them with care.
AI-Powered Marketing for Lawyers
Run by a former attorney who builds and runs his own content and SEO properties.
JSO Digital is an AI visibility and legal marketing agency.
We work with solo attorneys and small firm partners who have gotten as far as a traditional agency can take them. The pattern is familiar.
- Reviews arrive when someone remembers to ask.
- The firm ranks well and goes unmentioned in AI answers.
- The monthly report says traffic is up and stops there.
- No one can say which firm across town is gaining.
We build the system that handles it: review flows that run on their own, SEO that runs continuously, AI visibility you can verify, competitor tracking, and a dashboard that reports plainly. Then we stay close while it gets used.
I’ve been on both sides of this. I ran a plaintiff’s practice through the largest mortgage fraud lawsuit in North Carolina state history. And for the last decade I’ve built and run my own content and SEO properties on the same system I’d build for you.
How it works
Five parts. One system.
Sold separately, these are five line items on an invoice. They work because each one feeds the next.
- 1
Reviews — build the entity signals AI platforms trust.
- 2
Entity authority — determines which firms get named.
- 3
GEO — captures the citation.
- 4
Competitive analysis — identifies the target.
- 5
Agentic SEO — executes continuously, not monthly.
- 6
Dashboard — closes the loop, proves the return.
→ Visibility
GEO and continuous SEO. Found in Google, named in AI answers.
→ Reputation
Review flows that run themselves, timed to the matter — and built to respect client confidentiality.
→ Intelligence
Competitor tracking and one dashboard. What’s working, who’s winning, what it returned.
Meet the founder
John O’Connor
Hi, I’m John O’Connor, president at JSO Digital.
I’m a non-practicing attorney, entrepreneur, and writer with more than 10 years of experience working in media and tech.
Since founding JSO Digital in 2012, I’ve worked with over 100 clients on a range of different digital projects.
From the blog
On visibility, AI, and getting found
Ranking #1 and still invisible: the new gap
A simple way to check whether AI engines name your firm — and what it means when they don't.
How law firms get named in ChatGPT answers
GEO is the practice of getting your firm named and cited inside AI-generated answers. Here's how it differs from SEO, and why it matters now.