AI-Powered Marketing for Lawyers

JSO Digital is an AI visibility and legal marketing agency.

We have been in business for 14 years, since the days of Google Plus, Authorship, and the Panda, Penguin, and Hummingbird updates. Our agency typically works with solo attorneys and boutique firms who are in search of a different approach to the traditional “rah rah” legal marketing agency. We are here to execute technical marketing campaigns that work and add value for clients.

Since we began, many of the tactics that used to work no longer do, and yet the same playbook is still employed by most of the major players in the space. Although we have had clients continuously for over 14 years now, our agency had been downsizing over the last two years, and actually referring out business to colleagues because we saw diminishing returns from the old way of doing things.

While it’s clear that the old retainer model for legal marketing services needs to be reimagined, AI presents a tremendous opportunity for firms who understand how to use it.

JSO Digital is now building an AI agent, called Associate, that we will employ on behalf of clients. This agentic approach is unique to the legal marketing world and allows us to put unprecedented scale behind the strategies we use on behalf of clients. We will use real time data from Google, competitor intelligence, reputation management, agentic workflows tailor made for law firms, and a firm knowledge bank to build best in class marketing campaigns for our valued clients.